Dear Parent,
We see you.
In the quiet moments after bedtime, when the house is still and the questions are loud:
“Am I doing this right?”
“Why is everything a battle?”
“Where did my sweet little kid go?” “Is my Tween’s behavior “normal”?
We see you — the messy, emotional, complicated middle of raising a tween.
And we want you to know:
You’re not alone.
Maybe your child has started pulling away, just a little.
Maybe they’re louder, moodier, more sensitive — or more silent than ever before.
Maybe they’re questioning everything, pushing limits, or walking around with a new kind of fire behind their eyes.
Maybe you’re grieving the closeness that used to be effortless.
And at the same time… maybe you’re amazed at who they’re becoming.
At how funny, thoughtful, bold, and complex they are.
Maybe you’re scared, too.
If that’s where you are right now — somewhere between love and uncertainty?
At Tweenology, we’ve walked beside thousands of parents who’ve said things like:
- “I don’t recognise them some days.”
- “They’re growing so fast, and I’m just trying to keep up.”
- “I want to do this right, but I feel like I’m guessing.”
- “I can’t believe she slammed that door and want to spend time in her room instead of with me”
Let us say it clearly:
This is one of the most misunderstood, under-supported stages of parenting.
And also one of the most powerful.
Because the tween years matter.
They’re the bridge between childhood and Tweenhood — and everything is shifting.
The questions get bigger. The emotions run deeper.
And yet, the world often tells us to “wait until they’re teenagers” to worry.
No.
They need us now.
Not to fix everything.
Not to make it perfect.
But to show up, again and again — with love, with boundaries, and with belief in who they’re becoming.
That’s why Tweenology exists.
To support during this time.
To offer tools that actually make sense for this age.
To create products that support the real, beautiful mess of growing up.
Whether it’s their first period, their first breakout, their first crush, or their first big emotional wobble — We’re here for all of it. The physical challenges, the emotional challenges.
We invite you to scroll through our products at www.tweenology.co.za and see if you can spot all the hidden messages our products contain gently addressing all of the above.
> TRUTHful lips (Being honest about where you are! So important especially during this phase).
> SOAK it up (Taking time out as it can be stressful)
> Oh Hello Flo (Setting her up for success with her first period)
> Affirmation Bracelets (Reminding them that they are loved during stretchy times)
> HowZIT pimple patches (Yes, remember we used to call them ZIT’s!)
and so many more….
We’re here for you and we hope you find our products as supportive as we intent them to be!
Because you don’t have to parent alone.
Love
Tweenology
