The Glow Squad
The Glow
Squad
It's a community of tweens who lift each other up.
Every tween has an inner glow — the kind that shows up as confidence, kindness, healthy habits and encouraging others to shine. The Glow Squad exists to bring out the best in you. Ready to show us yours?
It's called the inner glow.
Tweenology exists to help tweens build confidence, healthy habits, self-care routines and kindness during one of the most important stages of life.
The glow we're talking about isn't on your skin.
It's the one inside you. The glow that shows up when you encourage a friend, try something brave, look after yourself, or make someone's day a little brighter.
All tweens have an inner glow. The Glow Squad exists to bring out the best in every single one — and to build a movement of young South Africans who believe in confidence, kindness and helping each other shine.
"That's why we call it the Glow Squad."
We're building role models.
Not influencers.
This has always been a brand with heart. The Glow Squad is no different — here's exactly what we are, and what we're not.
❌ What the Glow Squad is not
- ✗ An influencer programme
- ✗ A search for the most followers
- ✗ About a specific look, size or skin tone
- ✗ About being polished, perfect or performed
- ✗ Only for the loudest kid in the room
💚 What we're actually looking for
- ✨ Tweens who believe in confidence and kindness
- 🌿 Healthy habits and real self-care
- 💚 Kids who encourage others to shine
- 🎯 Creativity, heart, and showing up
- 🌍 Every gender, every background — all of you
Here's how it works.
From joining today to becoming a Tweenology Ambassador — here's what the journey looks like.
Glow Squad Activation
This is where it begins, and it's open to all. Message us on WhatsApp to join, then complete at least 3 of the Glow Challenges. Each video is 60 seconds or less — four full weeks to submit.
Become an Ambassador
Tweens who complete their challenges and show us that true inner glow are selected as official Tweenology Ambassadors — with exciting tasks, prizes and treats to follow.
Final dates for each phase will be confirmed on our WhatsApp group — make sure you join so you don't miss a thing!
Joining Phase 2 takes one message.
Phase 2 is open to everyone — whether or not you entered Phase 1. Here's exactly how to take part.
Send us a WhatsApp
Message us on 073 502 7325 to let us know you'd like to take part.
Share your details
Your name and surname (parent), plus your child's name and surname, age, gender and province.
Sign the consent form
We'll send a simple consent form for a parent to sign before any videos are submitted.
Submit your challenges
Complete at least 3 of the 6 Glow Challenges below, each 60 seconds or less, any time before 23 August.
That's it! 🎉
We'll keep you posted on WhatsApp every step of the way.
Message to join 💬
WhatsApp us anytime to take part
A parent/legal guardian signs a consent form before any videos are submitted.
The Glow Challenges
Phase 2 is open to everyone — no selection, no waiting. Once you've joined on WhatsApp and signed the consent form, the Glow Challenges begin. These aren't just tasks — they're how we get to know who you really are.
Complete at least 3 challenges to stay in the running
Submit your videos on WhatsApp (073 502 7325) any time before Sunday 23 August 2026. Each video is 60 seconds or less.
Share Your Confidence Tip
What's the one thing you tell yourself when you're nervous? Share your confidence tip in a short video. This one could help another kid more than you know.
🎬 VideoAffirmation Bracelet
Brave. Kind. Smart. Loved. Unique. Tell us which of the 5 words on our affirmation bracelet is your favourite — and why. Explain it in under 60 seconds.
🎬 VideoShow Us Your Self-Care Routine
How do you take care of yourself? Tell us or show us — from something small like using your Truthful Lips, to a choc mask spa party with family and friends. Tweenology products welcome!
🎬 VideoUnboxing Video
Create an unboxing video in under 60 seconds and show us how you'd reveal what's inside if we sent you a box. Use any products you have — it doesn't have to be Tweenology.
🎬 VideoShow Us Your World
Record a short video of you doing something you love — netball, hockey, swimming, choir, dance, art, horse riding… whatever makes you, YOU.
📸 Video or photoWho Inspires You?
Show us someone who inspires you and tell us why. This could be a video or a photo of that special person.
📸 Video or photoAlways introduce yourself first!
Start every challenge video by telling us who you are and where you're from. And remember — all videos are always under 60 seconds! Like this:
"Hey guys, Nina here from Cape Town. My confidence tip is…"
🎤 The Confidence Tip"Hey guys, I'm Juliette from Centurion. Here's my Tweenology self-care routine…"
🌿 The Self-Care Routine"Hi Tweenology, I'm Noah from White River. Let's quickly unbox a few of my favs!"
📦 The Unboxing"Hey guys, Madison here from Centurion. Let me show you my U12B netball team. I love netball as I love playing in a team sport. We all rely on each other and are all great friends. Bye!"
🌍 Show Us Your WorldBecome a Tweenology Ambassador
Tweens who complete their challenges and show us that genuine inner glow will be notified that they've been selected as official Tweenology Ambassadors for the months ahead. Here's what happens next:
You'll get the news
Successful Glow Squad members are notified and welcomed as official ambassadors.
Parents sign the agreement
An ambassador agreement is sent to your parents to review and approve before anything kicks off.
Then the fun really starts
Exciting tasks, prizes, treats and special video requests — you'll be the face and heart of the Tweenology movement.
Official Glow Squad Ambassador
Representing confidence, kindness and healthy habits — and helping establish Tweenology as South Africa's home of healthy, plant-based tween self-care.
✨ Could this be you?A note for moms and dads 💚
We know you'll have questions before your child takes part in anything online. Here's what you need to know.
Built around safety, kindness and confidence
The Glow Squad is run entirely by the Tweenology team — South Africa's first 100% plant-based skincare and self-care brand created specifically for tweens. This is not an influencer programme. It's a confidence movement built to celebrate kindness, healthy habits and self-belief during one of the most important stages of your child's life.
Although we don't always encourage social media, it's important to note that all ambassadors will be required to create videos for us to share on our social media platforms. They don't need to have their own social media accounts, but they will feature on ours. Please do not enter your child if you are not comfortable with them appearing on social media — but as always, we will be responsible, mindful, and continue to lead with the right intentions.
Joining Phase 2 is done via WhatsApp, all videos are reviewed by our team before anything is shared, and a signed parent/guardian consent form is required before any videos are submitted.
We've got answers.
Is the Glow Squad an influencer programme? ▾
I didn't enter Phase 1 — can I still take part? ▾
How do I join Phase 2? ▾
How long must each video be? ▾
Is the Glow Squad only for girls? ▾
My child is shy — is this still for them? ▾
How many Glow Challenges do I need to complete? ▾
What do ambassadors actually get? ▾
What happens to my video after I send it? ▾
When will I know if I've made it? ▾
Your inner glow is waiting.
One message is all it takes to join South Africa's tween confidence movement. WhatsApp us, grab your favourite Tweenology product, press record, and show us the real you.
💚 WhatsApp us to join