About Us
About Tweenology
So how was Tweenology born?
We are parents of a beautiful daughter, Juliette.
When she was 9 years old we could see some changes happening to her, both physically and emotionally. She got her first pimple, and I realised a facecloth wasn't doing its job anymore. We needed to invest in her first skincare routine — how exciting! So we searched everywhere. Online, in every pharmacy, in every health shop across South Africa. We needed simple, affordable, plant-based skincare made specifically for tween skin.
We couldn't find it.
That's when we realised there was a massive gap in the market. In 2020 we launched Tweenology — South Africa's first plant-based skincare brand made for tweens. The dream had been brewing for two years. It took one little pimple to make it real.
From one pimple to a whole movement
Emotionally, I could see Juliette growing up because things started to affect her — peers at school not being cool (hey, that rhymed!), getting dramatic when asked to do chores, and sometimes being plain grumpy. Physically, she was becoming a beautiful young lady right before our eyes. I have never parented so hard as I have during this tween phase. It is an honour — but it requires constantly speaking life into her, reminding her of who she is, the same way I remind her to clean her room and pick up her socks.
As Juliette grew, Tweenology grew with her. We went from one pimple to choosing bras and having all the period conversations. It became a glorious honour to stand in the gap for South African parents who struggle to have these talks with their daughters. Our Oh Hello Flo First Period Kit was born from exactly that need — giving girls in South Africa everything they need to understand their bodies, feel prepared, and feel celebrated.
More than just tween skincare
As a family we love natural products and living healthily — but finding safe, affordable, plant-based skincare for tweens in South Africa was nearly impossible. So we made it ourselves.
With emotions, anxiety, and peer pressure hitting tweens harder than ever, we also saw a deeper need — to remind our daughter, and every tween, how uniquely and wonderfully they are made. That's how our affirmation bracelets were born. And the story just keeps growing.
Tweenology is South Africa's first plant-based tween skincare and self-care brand, proudly made in Somerset West, Cape Town. Our full range includes:
- Gentle face washes for girls and boys
- Lightweight hydrating moisturisers
- Natural deodorants made for tween bodies
- Magnesium bath soaks for calm, restful sleep
- DIY face masks and pimple patches
- First period kits
- Affirmation bracelets and self-care tools
Everything a South African tween needs to navigate growing up with confidence, health, and joy.
This is a safe space
This is a safe space where we can talk about everything that awaits our tweens — without feeling shy or scared. We can call it by its name and face it head-on. We can be brave and bold as we walk into becoming the wonderful young women and men we were created to be.
Together we can figure this out — and make it a smoother, more joyful ride for all of us. And it will be FUN!
Herman & Marlese — Parents of Tweenology 🌿